Here is another proof point around how AI is creating fundamental change. Personalized ads have been a marketer’s (also bad actors spreading disinformation) dream for ages but has never been attainable. Now with Generative AI tools, it has become a reality…. ——— The future of generative AI is hyper-personalization. To prove it, Carvana made 1.3 million unique AI-generated videos for their individual customers. And the ads are awesome. Here’s how they did it: From the Carvana Blog (and if you can, turn on the sound!) We know that our customer, Holly, bought a Carvana Corvette on September 29, 2019. September 29 is National Coffee Day, and everyone was talking about the ending of Game of Thrones (it… certainly was an ending). Our system combines that knowledge with AI art to weave those elements into our AI-generated video. We also know that Holly purchased their car — a 2019 red Chevrolet Corvette — in Eden Prairie, Minnesota. With that knowledge, our system incorporates location-specific carpportunities — like driving through snowy roads or visiting the Great Lakes – into the artistic elements that appear throughout the second half of the video. Last but not least, over it all, a combination of real and AI-generated voiceover elements are blended to create a smooth, natural-sounding narration. Ultimately, you get what you see on-screen: A video tailored specifically to Holly. When all was said and done, we were left with a cloud-based system capable of rendering up to 300,000 videos per hour, that’s already produced around 45,000 hours of personalized content (that’s over five years’ worth of videos watched back-to-back!). #Marketing & Growth