Is all the (often premature) #Artificial Intelligence hype causing a  aversive response from consumers?  Is it ironically making products with more human touch, hand-made, etc emotional trust more attractive instead?  

In the long-run, which angle do you think will be more effective in #Marketing & Growth ?

https://news.wsu.edu/press-release/2024/07/30/using-the-term-artificial-intelligence-in-product-descriptions-reduces-purchase-intentions/

Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions

Artificial Intelligence

Marketing & Growth

Is all the (often premature) #Artificial Intelligence hype causing a  aversive response from consumers?  Is it ironically making products with more human touch, hand-made, etc emotional trust more attractive instead?    In the long-run, which angle do you think will be more effective in #Marketing & Growth ?  https://news.wsu.edu/press-release/2024/07/30/using-the-term-artificial-intelligence-in-product-descriptions-reduces-purchase-intentions/

Not long after ChatGPT was first released, someone (and I can't remember who, and I couldn't find it again) observed that the real change made by ChatGPT was not so much in technology (the transformer architecture had been around for a while) but in how consumers perceived AI.
Before ChatGPT (BC) AI was something technologists and developers cared about, and used to implement products and services, while consumers were largely unaware of it's presence. Who cares how the service works, as long as it works, right?
With ChatGPT, AI became the service. Suddenly consumers were interacting directly with AI, for no reason other than to interact with AI. Whether that was useful or not was largely up to the user, and how sophisticated was their ability to make use of the service. And most users have ended up being disillusioned, or at least disappointed. And that has been bad for the reputation of AI generally.
Netflix is still doing a pretty good job of recommending things I might like to watch. And Google translate is still doing an incredible job of translating foreign languages into sensible English text. Just don't tell the jaded population that this is AI at work!

Not long after ChatGPT was first released, someone (and I can't remember who, and I couldn't find it again) observed that the real change made by ChatGPT was not so much in technology (the transformer architecture had been around for a while) but in how consumers perceived AI. Before ChatGPT (BC) AI was something technologists and developers cared about, and used to implement products and services, while consumers were largely unaware of it's presence. Who cares how the service works, as long as it works, right? With ChatGPT, AI became the service. Suddenly consumers were interacting directly with AI, for no reason other than to interact with AI. Whether that was useful or not was largely up to the user, and how sophisticated was their ability to make use of the service. And most users have ended up being disillusioned, or at least disappointed. And that has been bad for the reputation of AI generally. Netflix is still doing a pretty good job of recommending things I might like to watch. And Google translate is still doing an incredible job of translating foreign languages into sensible English text. Just don't tell the jaded population that this is AI at work!

Tasia

Customers don’t want more AI, they want apps to use AI intelligently.

I think we've learned that what excites developers perhaps doesn't excite end users or customers so much. And the AI industry likely set expectations too high. And tech companies shoveled capex into architecture/hardware out of FOMO. A pullback is healthy, unsurprising, and beneficial, insofar as we are forced to account for the customer and user experience more seriously now. Same thing happened with the rollout of the Apple Appstore and the explosion of iPhone apps and app developers that followed. Anybody who says AI is over is just caught up in the same kind of hype as drove expectations of AI sky high in the first place.

Customers don’t want more AI, they want apps to use AI intelligently.  I think we've learned that what excites developers perhaps doesn't excite end users or customers so much. And the AI industry likely set expectations too high. And tech companies shoveled capex into architecture/hardware out of FOMO. A pullback is healthy, unsurprising, and beneficial, insofar as we are forced to account for the customer and user experience more seriously now. Same thing happened with the rollout of the Apple Appstore and the explosion of iPhone apps and app developers that followed. Anybody who says AI is over is just caught up in the same kind of hype as drove expectations of AI sky high in the first place.

Nate

The thing about riding the wave is that waves tend to crash

People seem to be demystifying the AI hype. Theoretically costumers prefer products that feel tailored to their individual needs, rather than those that give them the perception of mass production, standardization, or simply following the hype.

Jerome Cody

You know this is the advertiser's fault, right? Literally anything gets popular and they'll flood the market with products purporting to be associated with it (gluten free, all natural, privacy, etc.). People see it and know it's a gimmick.

D J

A group of likeminded people in Artificial Intelligence are talking about this.