Does AI Hype Reduce Consumer Purchase Intentions?

D J

·2 years ago

shared a link post in group #Artificial Intelligence

Is all the (often premature) #Artificial Intelligence hype causing a  aversive response from consumers?  Is it ironically making products with more human touch, hand-made, etc emotional trust more attractive instead?  

In the long-run, which angle do you think will be more effective in #Marketing & Growth ?

https://news.wsu.edu/pres..

news.wsu.edu

Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions

Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.