Really efficient way to mock-up a brand collaboration. Here are unedited images, generated by #Artificial Intelligence , to visualise one – a match made in British heaven. After Burberry’s flying ‘open spaces’ film, and the branding update by new Creative Officer, Daniel Lee, it feels like the right time for a new product. A luxury brand needs to guard its legacy but also embrace innovation. Collaborating with British Airways could be the kick which both brands need to stay fresh and increase sales. Premium class seats could be the perfect showroom for luxury shoppers. For example, affluent Chinese (who normally are responsible for 40% of Burberry purchases) are coming out of a lockdown and ready to travel. British Airways faces operational difficulties, more competition, and increased fuel costs. But, airlines usually earn more from 10 first-class seats than they do from 100 economy seats. So how do they improve #Marketing & Growth to sell more premium class tickets? This could be the answer. British Airways X Burberry